Friday, November 18, 2011

Triptych: Retro Box Covers as Series Art

"The Venture Brothers, Season Three" (Blu-Ray\DVD cover)

"The Guild, Season Five" (promotional poster design)

"The Mercury Men" (promotional fake game box art)

All three of the above deserve your time and attention, but I'd like to draw your attention to The Mercury Men in particular today. A webseries produced by Syfy, The Mercury Men is inspired by 1940s-era serials and is altogether one of the best-acted, best-produced webseries out there right now. What pushes it over the top for me, though, is the extensive and clever array of "digital props" they've come up with to promote the series - including but not limited to action figures, retro trading cards, a breakfast cereal (complete with cutout masks), and both a fake Atari game and a fake Nintendo game. THIS is how you promote a series, people.

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